Product Marketing Associate
New York, NY | Feb 2022 - Present
First and solo Product Marketer on a mission to unlock the power of AI/ML for institutional asset managers for better investing - splitting time between foundation building and typical product marketing work (lead generation, sales enablement, product adoption, etc).
Columbus, OH | Aug 2020 - Jan 2022
1 of 3 first hires in the role to help pioneer the Business Development function, which would become the biggest contributor to the sales pipeline within a year.
Columbus, OH | Jul 2020 - Oct 2020
Supported BeeHex with go-to-market efforts for their new DTC product. Conducted primary and secondary market research to define the opportunity size. Ran ads on Google, Facebook, and Snapchat to establish baseline marketing benchmarks and test product viability. Recommended to leadership a pivot from a DTC to B2B business model after seeing weak demand and lack of profitability in initial tests and research for product-market fit.
Brand Ambassador - Team Lead
Columbus, OH | Sept 2017 - May 2020
Helped Adobe launch their brand ambassador program at Ohio State in year 1. In years 2 and 3, led our team to be one of the top-performing schools in the program by having one of the highest trial downloads, event attendance, and social media engagements. Was selected twice to present at Adobe's Young Creator Summit, which recognized the top seven teams for exceeding goals and taking on aspirational initiatives.
Business Operations Intern
San Francisco, CA | May 2019 - Aug 2019
Supported LiveRamp’s Data Marketplace team with process automation, Salesforce dashboard creation, documentation, and more to enable greater operational efficiency and accuracy
Root Insurance Co
Columbus, OH | Jun 2018 - May 2019
A barnacle on a rocket ship, supporting the Marketing team with growing our mobile-first auto insurance product as the company grew from 100 to 600+ in my 11 months.
Columbus, OH | Jan 2017 - May 2020
Joined Business Builders to be a part of a community of entrepreneurs. Held leadership position for three years and worked on some incredible projects including launching a Startup Career Fair to connect students with mid-west startups, raising money to subsidize a club trip to San Francisco, and more. Now a part of the BBC Mafia (2020 alum).
Columbus, OH | Feb 2019 - Apr 2019
Surveyed college students on their sentiment on insurance products to help identify opportunities for Nationwide to engage the target demographic. Collected and analyzed responses, then presented to senior members of Nationwide's P&C team. Recommended several marketing programs that leveraged their existing network of customers and agents.
Columbus, OH | Oct 2018 - Nov 2018
Provided consulting services to a local small business. Held meetings with the owner to understand his needs and built out a project scope. Presented our deliverables to the client, which included research on competitors' ad sets, keyword recommendations, and ideas for paid ad campaigns.
TechStar Startup Weekend
Columbus, OH | Sept 2018
In 72 hours, participants formed teams to build businesses around crowd-selected ideas. Our team chose to work on an app that aims to eliminate the cultural barrier by connecting international and domestic students through events. Ran surveys to validate the idea, created a monetization plan, and wire-framed on Adobe XD.
BSH Home Appliances Group
Stockholm, Sweden | May 2018 - Jun 2018
Travel to Stockholm with a team of six to help BSH Europe better position against a key competitor. Analyzed GfK market research, conducted field research, and interviewed customers to provide recommendations on improving the consumer journey.
Columbus, OH | Feb 2018
Participated in a three-day event where our team ideated and prototyped a mobile app, utilizing gamification to change student behavior for reducing energy consumption.
PwC Challenge 2017
Columbus, OH | Nov 2017
Designed a 10-year expansion plan to help an imaginary chain of convenience stores expand from the Midwest to the South. Conducted cost-benefit analyses for restructuring the company's current labor force to cut costs without deviating from the company's core values.
Smart Ag 4.0
Columbus, OH | Sept 2017
Ideated and wire-framed a mobile inventory management app that helps small businesses be more sustainable by reducing costs that stem from inefficiency and human error.