Columbus, OH | Aug 2020 - Present
Joined Loop as one of the first three biz dev hires to support the early development of the BDR team. Built out the initial functions and evaluated our team's tech stack, which set the foundation of our team's growth. Actively engage target accounts and strategically activate sales collaterals to increase deal velocity and win rates. Collaborate with marketing, sales, and product to develop new outreach strategies for product and integration launches.
Columbus, OH | Jul 2020 - Oct 2020
Supported BeeHex with go-to-market efforts for their new DTC product. Conducted primary and secondary market research to define the opportunity size. Ran ads on Google, Facebook, and Snapchat to establish baseline marketing benchmarks and test product viability. Recommended to leadership a pivot from a DTC to B2B business model after seeing weak demand and lack of profitability in initial tests and research for product-market fit.
Brand Ambassador - Team Lead
Columbus, OH | Sept 2017 - May 2020
Helped Adobe launch their brand ambassador program at Ohio State in year 1. In years 2 and 3, led our team to be one of the top-performing schools in the program by having one of the highest trial downloads, event attendance, and social media engagements. Was selected twice to present at Adobe's Young Creator Summit, which recognized the top seven teams for exceeding goals and taking on aspirational initiatives.
Business Operations Intern
San Francisco, CA | May 2019 - Aug 2019
Explored the world of ad-tech as a biz ops intern, supporting LiveRamp's sales team through building dashboards, preparing insights, and assisting with other business operations. Saved the team time through automating data entry tasks, manual reports, and more in Salesforce and Excel. Teamed up with interns to build an app that solved for an inefficient process, which won 2nd place at the company's Hackathon.
Root Insurance Co
Columbus, OH | Jun 2018 - May 2019
Wore many hats as a marketing intern during Root's hyper-growth period from 100 to 600 employees. Took on many projects, which included initiating the implementation of a customer segmentation solution, managing A/B tests to optimize website conversion, analyzing experimental marketing campaigns, and more. Was constantly challenged to pick up new skills and tools, such as SQL, Google Analytics, Unbounce, and others. Learned to learn faster and be comfortable navigating through ambiguity in this role.
Columbus, OH | Jan 2017 - May 2020
Joined Business Builders to be a part of a community of entrepreneurs. Held leadership position for three years and worked on some incredible projects including launching a Startup Career Fair to connect students with mid-west startups, raising money to subsidize a club trip to San Francisco, and more. Now a part of the BBC Mafia (2020 alum).
Columbus, OH | Feb 2019 - Apr 2019
Surveyed college students on their sentiment on insurance products to help identify opportunities for Nationwide to engage the target demographic. Collected and analyzed responses, then presented to senior members of Nationwide's P&C team. Recommended several marketing programs that leveraged their existing network of customers and agents.
Columbus, OH | Oct 2018 - Nov 2018
Provided consulting services to a local small business. Held meetings with the owner to understand his needs and built out a project scope. Presented our deliverables to the client, which included research on competitors' ad sets, keyword recommendations, and ideas for paid ad campaigns.
TechStar Startup Weekend
Columbus, OH | Sept 2018
In 72 hours, participants formed teams to build businesses around crowd-selected ideas. Our team chose to work on an app that aims to eliminate the cultural barrier by connecting international and domestic students through events. Ran surveys to validate the idea, created a monetization plan, and wire-framed on Adobe XD.
BSH Home Appliances Group
Stockholm, Sweden | May 2018 - Jun 2018
Travel to Stockholm with a team of six to help BSH Europe better position against a key competitor. Analyzed GfK market research, conducted field research, and interviewed customers to provide recommendations on improving the consumer journey.
Columbus, OH | Feb 2018
Participated in a three-day event where our team ideated and prototyped a mobile app, utilizing gamification to change student behavior for reducing energy consumption.
PwC Challenge 2017
Columbus, OH | Nov 2017
Designed a 10-year expansion plan to help an imaginary chain of convenience stores expand from the Midwest to the South. Conducted cost-benefit analyses for restructuring the company's current labor force to cut costs without deviating from the company's core values.
Smart Ag 4.0
Columbus, OH | Sept 2017
Ideated and wire-framed a mobile inventory management app that helps small businesses be more sustainable by reducing costs that stem from inefficiency and human error.