Projects · Truman Xu

Project type

Sort by

Work

Building an inbound lead engine that qualifies and routes in <2mins

An inbound lead qualification and routing system that researches, qualifies, routes, and announces every form submission on its own — pulling in a human only for the genuinely ambiguous calls.

Work

Cutting personalized sales-asset production from 15 minutes to zero

A batch automation that turns our product insights into personalized, print-ready sales scorecards — a team of agents pulls the data and hands back finished HTML and PDFs with zero manual entry.

Personal

Building StackTier, a tier-list tool that forces honest rankings

stacktier.app — a tier-list app that bakes a bell curve into the tool so most items land in the middle and only the genuine best and worst earn an S or a D. My first vibe-coded app, and it's live.

Work

Improving Invesco QQQ x NCAA landing page conversion by 40%

I launched new messaging and design enhancements for the Invesco QQQ x NCAA landing page, improving engagement by 58% and conversions by 40%.

Work

Turning internal product usage into case studies

I ran a spiff to incentivize internal adoption for a new feature, which drove a 70% product activation rate and produced three case studies.

Personal

Keta, a minimalist soft-goods brand

My senior capstone turned real company — a minimalist, functional everyday-carry brand I built, pitched, prototyped, and ultimately decided to shut down.