Truman is a product marketer and GTM engineer who turns products into narratives people buy into and builds the systems that bring them to market.
Who am I
First and foremost, I'm a problem solver who just so happens to work in the world of tech and marketing. Rather than dwell on what's broken, I lean on creativity, technology, and data to fix it. Two principles guide how I work: simplicity and action. Winning comes down to moving at high velocity and keeping the solution simple. Change and uncertainty don't faze me, because I'm generally optimistic about what's on the other side.
What I'm focused on now
Over the past year, I've invested heavily in making AI an extension of myself. My ambition has always run ahead of my skills, the urge to build things and solve problems bigger than I could handle alone. As AI closes that knowledge and skill gap, it's become the ultimate creative outlet for bringing ideas to life. I've never been more energized, pairing intelligence with my experience, taste, and intuition to make what I imagine real.
What matters to me
Hot take, but I love what I do, and since it fills most of my waking hours, it'd be a shame not to. It's the magnitude of a problem that pulls me in, not the field it lives in, which is how I've ended up with a breadth of experience across companies and industries. What gives me energy, I've come to realize, is the chance to learn and expand my skills, to work with smart, passionate people who want to win together, and to help build something valuable.
7+ years of product marketing and go-to-market experience.
Building Vizit's product marketing motion from the ground up while experimenting with integrating AI into the GTM function. Packaging insights, research, and customer stories into content that drives new business, retention, and expansion.
Led messaging and digital-experience work for the brand behind the official ETF of the NCAA, turning multi-million-dollar campaigns into measurable engagement and conversion lift across flagship activations.
Owned end-to-end launches of new features for an AI-driven investment platform, coordinating GTM across 20+ stakeholders and driving internal adoption — translating technical products into narratives customers understood.
Joined as one of the first three hires on a new BD team, building pipeline from the ground up: prospecting, qualifying, and connecting product value to buyer pain. Developed a sharp instinct for which messaging actually converts.
Launched and led Adobe's Brand Ambassador Program at Ohio State, driving Adobe Creative Cloud awareness and adoption through campus promotions and product-led events.
Supported business operations at a data-connectivity company, getting an early look at how go-to-market, data, and operations fit together inside a scaling tech company.
Supported the growth team in testing experimental channels and expanding a tech-first auto insurance product to new states, during a year when the company scaled from 100 to 600 people.
I am a full-stack product marketer with enough technical and analytical depth to be dangerous anywhere.
Product Marketing
Growth
Content & Design
Automation
Recent work projects
Work
Building an inbound lead engine that qualifies and routes in <2mins
An inbound lead qualification and routing system that researches, qualifies, routes, and announces every form submission on its own — pulling in a human only for the genuinely ambiguous calls.
Work
Cutting personalized sales-asset production from 15 minutes to zero
A batch automation that turns our product insights into personalized, print-ready sales scorecards — a team of agents pulls the data and hands back finished HTML and PDFs with zero manual entry.
Work
Improving Invesco QQQ x NCAA landing page conversion by 40%
I launched new messaging and design enhancements for the Invesco QQQ x NCAA landing page, improving engagement by 58% and conversions by 40%.